‘Millennials are so last year’: How Yotel is marketing capsule hotels

While many brands chase Gen Y with varying results, Yotel, one of the world’s fastest-growing hotel chains, is done with millennials. The company is heading away from the age thing; those traditional demographics just don’t work any longer.

Source: Hotel Marketing
‘Millennials are so last year’: How Yotel is marketing capsule hotels

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