Number of sites leisure travelers visit before booking drops by 88%

The latest research by Fuel Travel and Flip.to shows that, on average, leisure travelers are only visiting 4.4 unique sites before booking. This is a massive decline from the past where research suggested upwards of 38 sites (based on a 2015 Expedia Media Solutions study).

Source: Hotel Marketing
Number of sites leisure travelers visit before booking drops by 88%

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