TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews

We now live in an era where so-called citizen reviews are decisive, where what online travel agents like to call ‘user-generated content’ is more important than any other factor in making our travel purchasing decisions.

Source: Hotel Marketing
TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews

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