TripAdvisor looks to counter Google by considering loyalty initiatives for first time

TripAdvisor looks to counter Google by considering loyalty initiatives for first time

Shutterstock TripAdvisor is contemplating the introduction of a loyalty program and is taking steps to increase engagement from its members as part of a plan to counter the reduced free traffic the company gets from Google.

Source: Hotel Marketing
TripAdvisor looks to counter Google by considering loyalty initiatives for first time