Trivago concedes it overspent on advertising, lowers forecasts

A revenue shortfall tied to the way Trivago works with advertisers kicked in faster than expected, and the hotel-search site, known for its omnipresent TV advertising, didn’t tamp down its commercials fast enough.

Source: Hotel Marketing
Trivago concedes it overspent on advertising, lowers forecasts

About markus busch hotelmarketing com