Why GDS will remain a crucial booking channel for hoteliers in 2017 and beyond

Why GDS will remain a crucial booking channel for hoteliers in 2017 and beyond According to Phocuswright’s latest U.S. Online Travel Overview, despite the growth of online booking, offline sales will continue to dominate the marketplace in 2017. GDS bookings increased by 11.6 percent year over year from 2015 to 2016 in a sample of over 6,000 hotels worldwide. Source: Hotel Marketing Why GDS will remain a crucial booking channel for hoteliers in 2017 and beyond