Hotels Europe: Challenges and potential 2017 Last week, in Athens, a cast of hospitality and travel tech experts gathered at the Digi.travel EMEA Conference & Expo. The conference was dedicated to online travel trends and developments, and to solutions for the most pressing challenges facing the industry. Source: Hotel Marketing Hotels Europe: Challenges and potential 2017
2017 travel marketing trends In the US, Emarketer estimates that 52% of travel bookers use online platforms to make their bookings. That makes digital marketing techniques like SEO, UX and Social Media Marketing absolutely critical to success in the travel industry. Source: Hotel Marketing 2017 travel marketing trends
Search engines continue to be largest traffic driver for hotel sites Over 50% of traffic for UK travel accommodation sites on the Hitwise platform in July 2016 came from search engines for both direct hotel sites and hotel aggregator sites, with just under 50% for rental sites. Source: Hotel Marketing Search engines continue to be largest traffic driver for hotel sites
Skyscanner CEO discusses why he just sold his company for .7 billion While the terms of the acquisition were what swung Gareth Williams toward selling rather than taking a chance on the stock market with a long rumored IPO – operational independence was the key driver that led to the Ctrip acquisition. Source: Hotel Marketing Skyscanner CEO discusses why he just sold his company for .7 billion