From looker to booker: How TripAdvisor helped steer a content company into an online retailer

From looker to booker: How TripAdvisor helped steer a content company into an online retailer In an interview with Marketing Land, TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction. Source: Hotel Marketing From looker to booker: How TripAdvisor helped steer a content company into an online retailer

Channel surfing: Where consumers shop for travel online

Channel surfing: Where consumers shop for travel online When consumers plan their leisure travel, they quickly discover that there’s often more than one way to get from here to there. A new Expedia white paper examines how leisure travelers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking. Source: Hotel Marketing Channel surfing: Where consumers shop for travel online

Best Western integrates Expedia MeetingMarket technology

Best Western integrates Expedia MeetingMarket technology Expedia and Best Western have expanded their partnership with a new collaboration targeting the MICE industry, and will see more than 200 Best Western hotels adopt Expedia’s MeetingMarket tool, making it the first global hotel brand to white label the technology. Source: Hotel Marketing Best Western integrates Expedia MeetingMarket technology