Agencies drive hotel bookings outside book-direct and OTA channels The booking battle between hotel companies and online travel agencies has frequently left other hotel sellers on the sidelines. But several large agencies and consortia are using technology, innovation and creativity to get their share of the big hotel market. Here’s how. Source: Hotel Marketing Agencies drive hotel bookings outside book-direct and OTA channels
TripActions raises .6 million for its corporate travel booking tool Based on the idea that people spend more money when it’s on their company’s dime, the startup offers employees rewards for staying under a target budget. Source: Hotel Marketing TripActions raises .6 million for its corporate travel booking tool
Business Travel: Uber was the single most-expensed supplier in Q4 In all, Uber accounted for 6 percent of transactions, more than other top suppliers like Starbucks, Delta and American Airlines. Source: Hotel Marketing Business Travel: Uber was the single most-expensed supplier in Q4
Tablets now biddable on Google Hotel Ads As of today, advertisers can adjust bids on tablets in Google’s Hotel Ads. This represents an exciting opportunity for advertisers to correct the price that they are paying for tablet traffic. Source: Hotel Marketing Tablets now biddable on Google Hotel Ads