Tablets now biddable on Google Hotel Ads As of today, advertisers can adjust bids on tablets in Google’s Hotel Ads. This represents an exciting opportunity for advertisers to correct the price that they are paying for tablet traffic. Source: Hotel Marketing Tablets now biddable on Google Hotel Ads
The search for hotel accommodation New research from TrustYou found that 77% of travelers search keywords relating to accommodation and/or locations, 57% of travelers search for hotels, 49% search for a location, and 31% searching for a combination of the two. Source: Hotel Marketing The search for hotel accommodation
Accor: Loyalty schemes facing up the future It is a fact: consumers love loyalty schemes. Nevertheless, due to our society evolution, their expectations are changing for a personalized, flexible and digital approach. Here are some of these new trends that will punctuate the daily life of loyalty schemes. Source: Hotel Marketing Accor: Loyalty schemes facing up the future
Are GDSs still useful for travel agents? The question of whether GDSs remains a relevant middleman in today’s evolving travel landscape continues to be a hot topic of discussion at ASEAN Tourism Conference last week, as industry players bring different sides of the argument to the table. Source: Hotel Marketing Are GDSs still useful for travel agents?