TripAdvisor relaunch to focus on price, consistency and user experience TripAdvisor has timed its confirmation of a relaunch and redesign with its first quarter earnings and is planning to spend $70-$80 million this year on the first phase of a TV brand campaign. Source: Hotel Marketing TripAdvisor relaunch to focus on price, consistency and user experience
European Travel Commission report shows tourism looks set for solid growth in 2017 Appetite for European Tourism remains strong, highlighting the continued attractiveness of its destinations. Source: Hotel Marketing European Travel Commission report shows tourism looks set for solid growth in 2017
Marriott’s take on digital marketing: Always look ahead Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer’s Maria Minsker about how the organization keeps marketing moving forward. Source: Hotel Marketing Marriott’s take on digital marketing: Always look ahead
TripAdvisor scales back Instant Booking in favor of meta-search ads TripAdvisor appears to be downplaying hotel booking on its own sites, giving more preference to metasearch links to partners in a dramatic reversal of its initial strategy for its so-called Instant Booking feature. Source: Hotel Marketing TripAdvisor scales back Instant Booking in favor of meta-search ads