IATA predicts airline distribution revolution by 2021 IATA is forecasting a fundamental overhaul of airline distribution within five years, shifting to what it calls an “active distribution” model. Carriers are expected to see around 45% of reservations coming through their own direct channels by 2021, up from 33% this year. Source: Hotel Marketing IATA predicts airline distribution revolution by 2021
Travel brands poised to grow exponentially with mobile marketing Some estimates say that by 2017, more than 30 percent of online travel bookings will be made on a smartphone. That is a huge portion of the market, and it is essential that travel brands adjust their mobile strategies to attract and hold customers’ attention. Source: Hotel Marketing Travel brands poised to grow exponentially with mobile marketing
How hoteliers can use smart data marketing to drive direct bookings Last week, hoteliers arrived at Google’s NYC headquarters for “The 2016 Travelers Mindset Conference: Using Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs.” Source: Hotel Marketing How hoteliers can use smart data marketing to drive direct bookings
Is the hospitality industry a sitting duck? According to AccorHotels’ CEO Sébastien Bazin the hospitality industry had been a sitting duck on three waves – OTAs, meta search and sharing economy. “Did we see it coming? Yes. Did we do anything about it? No.” Source: Hotel Marketing Is the hospitality industry a sitting duck?