GTMC says hotels need to leave B2B sales marketing to online travel agents The GTMC has launched a scathing attack on the hotel industry, saying hoteliers should lay off direct sale campaigns as they “undermine” the role of travel management companies. Source: Hotel Marketing GTMC says hotels need to leave B2B sales marketing to online travel agents
OTAs in Europe expand choice after regulation shift Travel websites Expedia and Booking.com are now offering more choice to European consumers thanks to contract changes pushed through by national competition watchdogs. Source: Hotel Marketing OTAs in Europe expand choice after regulation shift
OTA commissions a steal of a deal? While OTA costs might to some appear high, those who really understand the realities of the hotel distribution and online marketing game are increasingly realizing that, comparatively speaking, they in fact represent outstandingly good value for the money. Source: Hotel Marketing OTA commissions a steal of a deal?
AccorHotels acquires Availpro Following the acquisition of Fastbooking in 2015, AccorHotels announces the acquisition of Availpro. The consolidation of these two major players will create the leading European digital services provider for independent hotels, ranked the third largest global player in its sector. Source: Hotel Marketing AccorHotels acquires Availpro