Chinese tourism: Europe bookings drop as much as 27% in last 12 months Travel bookings from China to western Europe are down by as much as a quarter in the year since multiple terror attacks in Paris killed 130 people, according to a travel industry analysis published this week. Source: Hotel Marketing Chinese tourism: Europe bookings drop as much as 27% in last 12 months
More travelers using hotel loyalty programs according to survey When asked in a recent survey how they save on hotels, 34 percent of respondents replied they join hotel loyalty programs; in a similar survey conducted in 2012, just 25 percent of respondents checked this option. Source: Hotel Marketing More travelers using hotel loyalty programs according to survey
Hilton honors travel agents A new initiative from Hilton is celebrating travel professionals as the backbone of the hospitality and meeting and events industries. The initiative, Hilton’s largest B2B marketing initiative, also offers travel professionals a revamped website with new resources. Source: Hotel Marketing Hilton honors travel agents
Does it really pay to book direct? As more hoteliers spread the gospel of booking direct, they need to practice what they preach. As long as hotels continue to allow OTAs to sell their rooms at lower rates, it won’t matter how much money they spend to try to convince travelers to book direct. Source: Hotel Marketing Does it really pay to book direct?