Sabre warns hotels: Card data potentially compromised Sabre has alerted hotels that a hacker apparently breached its software-as-a-service reservation system and may have stolen payment card data and customers’ personal details. Source: Hotel Marketing Sabre warns hotels: Card data potentially compromised
New Google test shows hotel reviews grouped by traveler type Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types — couples, families, solo and business travelers. Source: Hotel Marketing New Google test shows hotel reviews grouped by traveler type
Ex-Facebook exec: Don’t believe what they tell you about ads Converting Facebook data into money is harder than it sounds. But occasionally, if used very cleverly, with lots of machine-learning iteration and systematic trial-and-error, the canny marketer can find just the right admixture. Source: Hotel Marketing Ex-Facebook exec: Don’t believe what they tell you about ads
What hoteliers can do to maximize their revenue A panel at the Hotel ROI segment of the Hospitality Law Conference shared different ways hoteliers can push their revenue higher. Source: Hotel Marketing What hoteliers can do to maximize their revenue