How Google Trips leverages user info Google has a lot of assets and a lot of content. Google understands so much about you that the potential exists for Google Trips to recommend restaurants and activities that match your behavior. Source: Hotel Marketing How Google Trips leverages user info
BAR replaces corporate rates at UK hotels A new study identified that the value of bookings via Best Available Rate (BAR) has increased by more than 235% at hotels in the UK since 2000. This tidal shift towards BAR is crucial as it suggests that booking patterns are evolving from traditional channels, such as locally-negotiated corporate rates. Source: Hotel Marketing BAR replaces corporate rates at UK hotels
Chinese tourism: Europe bookings drop as much as 27% in last 12 months Travel bookings from China to western Europe are down by as much as a quarter in the year since multiple terror attacks in Paris killed 130 people, according to a travel industry analysis published this week. Source: Hotel Marketing Chinese tourism: Europe bookings drop as much as 27% in last 12 months
More travelers using hotel loyalty programs according to survey When asked in a recent survey how they save on hotels, 34 percent of respondents replied they join hotel loyalty programs; in a similar survey conducted in 2012, just 25 percent of respondents checked this option. Source: Hotel Marketing More travelers using hotel loyalty programs according to survey