Travel industry struggling with attribution Attribution continues to be an issue for the travel and tourism industry as travellers hop across devices and sites during their journey according to EyeforTravel’s State of Data and Analytics in Travel Report 2017. Source: Hotel Marketing Travel industry struggling with attribution
Google helps travelers with auto-translated local reviews Google made a small but significant update to the way it handles local reviews. Going forward, Google will automatically translate local reviews into your native language. Source: Hotel Marketing Google helps travelers with auto-translated local reviews
Hotels save their best rooms for people who book with them direct Next time you go to reserve a hotel room through a third party booking site, try doing it via the hotel instead as you’ll probably end up with a better room, writes The Sun. Source: Hotel Marketing Hotels save their best rooms for people who book with them direct
Ryanair hits all ancillary buttons to ride out turbulent times Ryanair is flying more passengers than ever before. Less good news has been that while costs have dived, so have ticket revenues and profit as the airlines’ fierce market-share grabbing price war escalates. Source: Hotel Marketing Ryanair hits all ancillary buttons to ride out turbulent times