Travel is the secret to true happiness, Booking.com finds Global research commissioned by Booking.com has revealed that travel gives us such an emotional boost, we consider planning and going away on holiday more vital for our happiness than other big life occasions. Source: Hotel Marketing Travel is the secret to true happiness, Booking.com finds
Paris is blaming Airbnb for population declines in the heart of the city Between 2009 and 2014, the number of people living in Paris’s 1st arrondissement fell by 5%. The Paris mayor’s office attributed the falling urban population to lower birth rates, but also to an increase in second homes, particularly those rented out seasonally to tourists. Source: Hotel Marketing Paris is blaming Airbnb for population declines in the heart of the city
Google upgrades mobile restaurant display with new features Google has recently rolled out a number of upgrades to their mobile restaurant search results: Speedier menu data in an AMP like form, more visual card like Local Finder results, and the addition of Happy Hours. Source: Hotel Marketing Google upgrades mobile restaurant display with new features
The smart hotelier’s top ten digital marketing resolutions for 2017 For HeBS Digital, in 2016 successful hotel digital marketing campaigns were all about ‘Book Direct’ strategies. In 2017, lowering distribution costs (the only cost driver hotels have control over), will be the only way to improve top line revenue and the bottom line. Source: Hotel Marketing The smart hotelier’s top ten digital marketing resolutions for 2017