Travel-hacking millennials hit the road Today, travel doesn’t just stand for getting from one destination to another for millennials. Traveling is a part of their identity – a vital experience that helps them understand, grow and continuously reinvent their sense of self. Source: Hotel Marketing Travel-hacking millennials hit the road
Hilton embraces a ‘millennial mindset’ to meet customer expectations It’s no secret that millennials have high standards for customer experience, especially as companies like Amazon and Starbucks continue to raise the bar. The hospitality space is no exception, and Hilton has had to transform its business in numerous ways to keep up and thrive. Source: Hotel Marketing Hilton embraces a ‘millennial mindset’ to meet customer expectations
Why hotels can’t compete on price alone To fight the commoditisation brought about by an excessive focus on price, hotels must maintain unparalleled service levels with a strong brand focus. Source: Hotel Marketing Why hotels can’t compete on price alone
Hotelbeds acquires GTA Business to business travel distributor GTA is being taken over by Hotelbeds Group. GTA will join Hotelbeds’ bedbank business unit, further strengthens the company’s global B2B accommodation reach. Source: Hotel Marketing Hotelbeds acquires GTA