What Marriott learned from its faulty Facebook Messenger chatbot Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Source: Hotel Marketing What Marriott learned from its faulty Facebook Messenger chatbot
Airbnb continues push into corporate travel sector Homesharing giant Airbnb is continuing its aggressive push into the business travel market despite indicators showing that its foray into the corporate travel world is seeing mixed results so far. Source: Hotel Marketing Airbnb continues push into corporate travel sector
Marriott CEO reaches out to travel agents For Marriott, travel agents provide value to corporate and leisure customers, while OTAs sometimes deliver value and sometimes don’t, and can translate into a threat when they start taking business from Marriott’s existing customers. Source: Hotel Marketing Marriott CEO reaches out to travel agents
Seven themes shaking up travel and hospitality In a week where the Marriott-Starwood deal concludes and Amazon Alexa forays into the UK with Skyscanner integrated as its flight search engine, here are some other big picture trends. Source: Hotel Marketing Seven themes shaking up travel and hospitality