How much can loyalty programs benefit independent hotels? Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests. Source: Hotel Marketing How much can loyalty programs benefit independent hotels?
Ways to generate revenue from your hotel’s free Wi-Fi By using social Wi-Fi technology, not only are you making it easier for your guests to connect, you are gaining a data capture and marketing tool that will allow you to understand your clients better as well improve your TrevPar revenue and direct bookings. Source: Hotel Marketing Ways to generate revenue from your hotel’s free Wi-Fi
How to optimize for Google’s “Reviews Around the Web” Reviews matter more now than ever for your local SEO strategy. Third-party reviews are acquiring more space in search results, even when users aren’t even searching for reviews. Source: Hotel Marketing How to optimize for Google’s “Reviews Around the Web”
InterContinental Hotels Group is pinning a lot on its new Guest Reservation System During updates to press and the investor community last week, IHG put a little more flesh on the bones of what its GRS, developed in partnership with Amadeus, will do for the group. Source: Hotel Marketing InterContinental Hotels Group is pinning a lot on its new Guest Reservation System