The impact of Google’s new travel app on hoteliers’ strategies Since Google Trip’s algorithm appears to have a solely organic function, hoteliers should ensure that they have a mobile-friendly website that offers fresh, unique content that is search engine optimized. Source: Hotel Marketing The impact of Google’s new travel app on hoteliers’ strategies
Marriott is using its muscle to fight off Expedia and Priceline Leveraging its newly acquired negotiating power, Marriott wants to reduce the middlemen’s influence, because bookings that flow through them deprive hotels of information about guest habits and spending patterns. Source: Hotel Marketing Marriott is using its muscle to fight off Expedia and Priceline
Google showing flights & hotel costs for vacation searches Search for “caribbean vacations” or similar queries, Google may show you a box at the top of the search results for “Popular destinations” with the cost to travel there by plane and lodge there. Source: Hotel Marketing Google showing flights & hotel costs for vacation searches
London hotels face corporate uncertainty and sharing economy London hotels will have to attract more leisure guests as corporate uncertainty and tight travel budgets take their toll, a new study shows. Source: Hotel Marketing London hotels face corporate uncertainty and sharing economy