Trivago files for IPO, Expedia to retain controlling stake

Trivago files for IPO, Expedia to retain controlling stake Dutch private company Travel B.V. filed Monday for the initial public offering of global hotel search platform Trivago. Following the IPO’s completion, Travel B.V. said it plans to undergo a post-IPO corporate reorganization in order to simplify its structure. Source: Hotel Marketing Trivago files for IPO, Expedia to retain controlling stake

Google: Millennials more likely to shop for hotels on a smartphone

Google: Millennials more likely to shop for hotels on a smartphone While smartphones play a key role in travel decision-making for many consumers, millennials are leading the way in mobile shopping and buying. This Google report looks at recent research to understand the behavior of these travelers, and the role that mobile will play in marketing to millennials in the future. Source: Hotel Marketing Google: Millennials more likely to shop for hotels on a smartphone