How Destination Canada inspires new travelers with video campaign Destination Canada wanted to shift the mindset of German travelers from “I’d love to go to Canada someday” to “I’ve got to book a trip today.” Here’s how the brand tapped YouTube creators for a new campaign and leveraged DoubleClick Bid Manager for its cross-device reach. Source: Hotel Marketing How Destination Canada inspires new travelers with video campaign
Business travelers on apps and other hotel technology GBTA Foundation has quizzed US corporate travellers on the hotel technology they use when staying away for business. Source: Hotel Marketing Business travelers on apps and other hotel technology
How a Café turns bad TripAdvisor reviews into hilarious advertising Every customer counts and if even one has a bad experience it can lead to a negative Facebook comment or TripAdvisor review and well, for small companies, that can be catastrophic. Source: Hotel Marketing How a Café turns bad TripAdvisor reviews into hilarious advertising
With occupancy high, hotels seek to avoid online booking services The tensions between hotels and online agencies are nothing new. But the continued rise in occupancy levels is making hotels feel they have increasing leverage. Source: Hotel Marketing With occupancy high, hotels seek to avoid online booking services