More tips for Facebook’s Dynamic Ads for Travel It wasn’t long ago that metasearch was the unproven, untested and uncertain investment. With that in mind, one can only wonder what Facebook has in store now that results are trending upward. Source: Hotel Marketing More tips for Facebook’s Dynamic Ads for Travel
TripAdvisor considering major marketing push for Instant Booking At a high level, TripAdvisor believes a brand marketing investment would enable it to reach a broad audience and could help to accelerate the user perception shift to TripAdvisor as a place to price compare and book. Source: Hotel Marketing TripAdvisor considering major marketing push for Instant Booking
There’s a “new” Hilton this year Now that the company has successfully spun off its timeshare and real estate investment businesses, the “new” Hilton will be focusing on building direct customer relationships and improving loyalty. Source: Hotel Marketing There’s a “new” Hilton this year
Egencia to launch new expense product suite Egencia plans to launch a suite of expense management products for the modern business traveler. After revolutionizing the booking experience through technology, Egencia is now bringing this innovative spirit to the world of expense management, the company says. Source: Hotel Marketing Egencia to launch new expense product suite