Will Four Seasons’ ‘Elite’ services cross the line into bypassing travel agents? Four Seasons Hotels and Resorts has launched a new invitation-only “Elite” guest program that offers exclusive services to travelers. But while guests are sure to like it, some agents feel it’s another step by a hotel company to bypass the travel agents’ relationship with the customer. Source: Hotel Marketing Will Four Seasons’ ‘Elite’ services cross the line into bypassing travel agents?
Time for hotels to get innovative if they want guests to “stop clicking around” The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector to reclaim their guests through innovative marketing strategies. Source: Hotel Marketing Time for hotels to get innovative if they want guests to “stop clicking around”
Google’s online travel adventure upsets its biggest advertisers Despite more than $15 billion in annual revenue and hefty profits, online travel agents like Priceline and Expedia are increasingly wary of Google encroaching on their turf. That’s lifting tension with a sector that’s one of the Google’s biggest advertisers. Source: Hotel Marketing Google’s online travel adventure upsets its biggest advertisers
Gogobot rebrands to Trip.com with Expedia’s help Trip-planning and activities site Gogobot has rebranded to Trip.com, a URL it purchased from investor Expedia this week. Trip.com uses predictive artificial intelligence to serve more advanced trip-planning and activities-recommendation. Source: Hotel Marketing Gogobot rebrands to Trip.com with Expedia’s help