HotelTonight CMO lays plan for tomorrow HotelTonight, the five-year-old booking app, spends all its marketing budget on mobile. For CMO Ray Elias, being mobile-only gives HotelTonight an edge over its desktop-first competitors in the online travel agency space. Source: Hotel Marketing HotelTonight CMO lays plan for tomorrow
Online travel marketing initiatives that drive conversions Organic search comes out top, followed by email marketing and paid search, according to a new report. Interesting to see that social media is now seen as quite a big driver according to 65% of companies surveyed. Source: Hotel Marketing Online travel marketing initiatives that drive conversions
TripAdvisor and Booking.com take half of luxury hotel reviews on the web It is probably no surprise that TripAdvisor commands such a large portion of online hotel reviews – but Booking.com is chasing its tale. Source: Hotel Marketing TripAdvisor and Booking.com take half of luxury hotel reviews on the web
How Nida is “Uberising” hotel rooms Kaneswaran Avili’s name card says he’s the “disruptor” and co-founder of Nida Rooms, which he claims to be the first and largest “Virtual Hotel Operator” (VHO) in South-east Asia. Source: Hotel Marketing How Nida is “Uberising” hotel rooms