Travel ad impact greatest in booking stage The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel bookers notice advertising, according to a new survey by Expedia Media Solutions. Source: Hotel Marketing Travel ad impact greatest in booking stage
Channel surfing: Where consumers shop for travel online When consumers plan their leisure travel, they quickly discover that there’s often more than one way to get from here to there. A new Expedia white paper examines how leisure travelers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking. Source: Hotel Marketing Channel surfing: Where consumers shop for travel online
Best Western integrates Expedia MeetingMarket technology Expedia and Best Western have expanded their partnership with a new collaboration targeting the MICE industry, and will see more than 200 Best Western hotels adopt Expedia’s MeetingMarket tool, making it the first global hotel brand to white label the technology. Source: Hotel Marketing Best Western integrates Expedia MeetingMarket technology
Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging? Whether Airbnb runs with the opportunity to become a fully-fledged recognised OTA remains to be seen. But the sooner that hoteliers recognise that one customer can buy into more than one concept, the more successful they will be. Source: Hotel Marketing Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging?