Continued growth in European tourism demand International tourist arrivals to Europe grew by 3% in the first half of the year compared to the same period last year. European tourism continues its positive trend and shows exceptional resilience to geopolitical and safety and security challenges. Source: Hotel Marketing Continued growth in European tourism demand
Consumption of digital travel content sees double-digit growth year-over-year A new study from Expedia Media Solutions and comScore reveals extensive planning and booking Journey for American, British and Canadian travelers during the 45-day path to purchase. Source: Hotel Marketing Consumption of digital travel content sees double-digit growth year-over-year
How travel brands are winning on Facebook The travel industry has been at the center of Facebook’s advertising growth during the past year and despite market concerns over Facebook’s statements that the uptick in its advertising revenue will decelerate in the future. Source: Hotel Marketing How travel brands are winning on Facebook
Amex Global Business Travel forecast indicates subdued growth After an uneven 2016 that saw only limited increases in overall pricing, the business travel outlook for next year looks to be similarly subdued, with flat to moderate rate increases expected globally across air, hotel and ground transportation, according to American Express Global Business Travel. Source: Hotel Marketing Amex Global Business Travel forecast indicates subdued growth