Dispelling the travel booking myths Travel brands have historically focused marketing efforts in the UK from December through to February. In fact, a third of foreign travel advertising spend is committed to this period, peaking in January, but this is no longer the key booking time for the majority of consumers. Source: Hotel Marketing Dispelling the travel booking myths
Hotel rate rises outstrip inflation in Europe and US Average hotel room rates in Europe and the US rose faster than inflation in July despite overall occupancy remaining flat. Source: Hotel Marketing Hotel rate rises outstrip inflation in Europe and US
Lastminute.com bets on video to get advertisers spending The company’s new media business unit offers brands and agencies branded travel content made by its network of freelance content producers in different countries around the globe. Source: Hotel Marketing Lastminute.com bets on video to get advertisers spending
Booking.com softens rate parity policy in Australia Booking.com has made major concessions to its controversial rate parity policy in Australia following negotiations with the Australian Competition and Consumer Authority but will still not allow hoteliers to offer cheaper rates on their own websites. Source: Hotel Marketing Booking.com softens rate parity policy in Australia