Wyndham email marketing is all about the loyal customer So many loyalty programs are designed to make sure the benefits are tough to realize. Wyndham’s is the exact opposite of that. It’s built to reward and its email dialogue with its customers really underscores that. Source: Hotel Marketing Wyndham email marketing is all about the loyal customer
Hotels accuse Expedia of ‘classic bait and switch’ A California hotel operator has filed suit against against Expedia, alleging that the OTA buys search and social media advertising for properties not listed on its sites and then attempts to get interested customers to book with one of its partner hotels instead. Source: Hotel Marketing Hotels accuse Expedia of ‘classic bait and switch’
How Marriott’s real-time mobile rewards strategy results in 100pc conversions Marriott is perfecting the art of doling out real-time rewards by targeting social media users mentioning the brand and offering them loyalty points that are instantly added to their accounts, resulting in a 100 percent conversion rate. Source: Hotel Marketing How Marriott’s real-time mobile rewards strategy results in 100pc conversions
Chinese tourists looking ever further afield for travel Some 18 million Chinese nationals travelled abroad during the three-months from April to May, marking a 12.5 per cent increase on the previous year. Source: Hotel Marketing Chinese tourists looking ever further afield for travel