Trivago files for IPO, Expedia to retain controlling stake Dutch private company Travel B.V. filed Monday for the initial public offering of global hotel search platform Trivago. Following the IPO’s completion, Travel B.V. said it plans to undergo a post-IPO corporate reorganization in order to simplify its structure. Source: Hotel Marketing Trivago files for IPO, Expedia to retain controlling stake
Marriott creates division for luxury brands The Marriott International Luxury Brands Group will oversee the five legacy Marriott luxury brands (Ritz-Carlton, Ritz-Carlton Reserve, JW Marriott, Edition and Bulgari) and the luxury brands from the Starwood acquisition (St. Regis, Luxury Collection and W). Source: Hotel Marketing Marriott creates division for luxury brands
Travel distribution: The end of the world as we know it? The potentially huge disruptions to travel distribution that will significantly impact industry players and their business models over the next decade were at the centre of discussions for attendees at last weeks Tnooz event in London. Source: Hotel Marketing Travel distribution: The end of the world as we know it?
Google: Millennials more likely to shop for hotels on a smartphone While smartphones play a key role in travel decision-making for many consumers, millennials are leading the way in mobile shopping and buying. This Google report looks at recent research to understand the behavior of these travelers, and the role that mobile will play in marketing to millennials in the future. Source: Hotel Marketing Google: Millennials more likely to shop for hotels on a smartphone