More on how Expedia converts visitors into customers Part one of Econsultancy’s artile series looked at traffic from organic search and direct type-ins. This article concludes the analysis with a look at traffic from PPC and social (organic and paid). Source: Hotel Marketing More on how Expedia converts visitors into customers
Marriott launches world’s first ‘hotel innovation incubator’ Marriott International has debuted ‘M Beta’ at Charlotte Marriott City Center, an innovation lab that functions as the world’s first hotel in “live beta”. Source: Hotel Marketing Marriott launches world’s first ‘hotel innovation incubator’
Expedia now lets you pick Hawaii travel packages with your smile Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps a consumer make a choice. At the site, visitors give permission for their computer’s webcam to transmit their reactions to scenes of the islands in a two-minute video. Source: Hotel Marketing Expedia now lets you pick Hawaii travel packages with your smile
Desire for loyal customers is driving digital and data innovation in travel If there was one thing to takeaway from EyeforTravel’s recently rebranded flagship US show it was that customer experience is more important than product. According to Mandeep Grewal, Managing Director, United Airlines, having the best product today is simply not enough; you also need to have the best service. Source: Hotel Marketing Desire for loyal customers is driving digital and data innovation in travel