How to optimize for Google’s “Reviews Around the Web” Reviews matter more now than ever for your local SEO strategy. Third-party reviews are acquiring more space in search results, even when users aren’t even searching for reviews. Source: Hotel Marketing How to optimize for Google’s “Reviews Around the Web”
InterContinental Hotels Group is pinning a lot on its new Guest Reservation System During updates to press and the investor community last week, IHG put a little more flesh on the bones of what its GRS, developed in partnership with Amadeus, will do for the group. Source: Hotel Marketing InterContinental Hotels Group is pinning a lot on its new Guest Reservation System
To Priceline, VR will become key to millennial travel planning The future traveler to London, Paris or Jerusalem may easily plan a trip on the go, avoid changing currencies, and don augmented-reality goggles to see how the bustling alleyways of the Old City looked 200 years earlier. Source: Hotel Marketing To Priceline, VR will become key to millennial travel planning
What Marriott learned from its faulty Facebook Messenger chatbot Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Source: Hotel Marketing What Marriott learned from its faulty Facebook Messenger chatbot