Marriott adopts “Li Yu” to target Chinese guests “Li Yu” is an extension of the Marriott Rewards loyalty programme and offers a “unique suite of Chinese-language services” at hotels in many of the most popular outbound destinations for Chinese travelers. Source: Hotel Marketing Marriott adopts “Li Yu” to target Chinese guests
All a travel website needs to build a world-class UX Travel and hotel sites take the agony out of trip planning, but mostly suffer from a terrible user experience. Here’s how top travel websites are using the UX power to create meaningful and fun experiences while letting you plan your vacations easily and quickly. Source: Hotel Marketing All a travel website needs to build a world-class UX
Expedia launches revenue management tool Expedia has launched Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central, Rev+ brings in new functionality, comes at no additional costs for hotel partners and doesn’t require additional sign-up. Source: Hotel Marketing Expedia launches revenue management tool
For more direct bookings, brand loyalty comes before channel loyalty Hoteliers hoping to build more direct bookings at the expense of OTAs were urged at the inaugural Direct Booking Summit here to embrace new technologies in order to win consumers’ brand loyalty through increasingly personalized touches. Source: Hotel Marketing For more direct bookings, brand loyalty comes before channel loyalty