Five types of travelers for travel apps to target Travel apps have reason to celebrate as increasingly more tech-friendly travelers seek out trip planning apps to help serve as their guides abroad. Source: Hotel Marketing Five types of travelers for travel apps to target
Half of US internet users want to unplug on vacation US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation. Yet, according to research, most ultimately do connect to the internet regardless of gender or age. Source: Hotel Marketing Half of US internet users want to unplug on vacation
Hotels intensify rate war with OTAs Hilton and Marriott have started offering exclusive discounts as high as 25% this year to members of their loyalty programs. Expedia has responded by penalizing hotels that publicize loyalty discounts by pushing those chains’ search results lower on its own website. Source: Hotel Marketing Hotels intensify rate war with OTAs
Competition has kept GDS vendors from cutting incentives GDS incentives are better than ever, despite the intentions of the vendors to cut back or at least stem the rate of increase. The cause of the increases is the intense competition for travel agency loyalty. Source: Hotel Marketing Competition has kept GDS vendors from cutting incentives