Search engines continue to be largest traffic driver for hotel sites

Search engines continue to be largest traffic driver for hotel sites Over 50% of traffic for UK travel accommodation sites on the Hitwise platform in July 2016 came from search engines for both direct hotel sites and hotel aggregator sites, with just under 50% for rental sites. Source: Hotel Marketing Search engines continue to be largest traffic driver for hotel sites

Skyscanner CEO discusses why he just sold his company for $1.7 billion

Skyscanner CEO discusses why he just sold his company for .7 billion While the terms of the acquisition were what swung Gareth Williams toward selling rather than taking a chance on the stock market with a long rumored IPO – operational independence was the key driver that led to the Ctrip acquisition. Source: Hotel Marketing Skyscanner CEO discusses why he just sold his company for .7 billion

Five things that need to be fixed in travel now

Five things that need to be fixed in travel now More than 17% of respondents to a new survey said they’d stopped doing business with a travel company in 2016 because of poor customer service, a 45% increase from last year. If it continues, the industry will soon overtake the telecom and cable industry as a leader in bad customer service. Source: Hotel Marketing Five things that need to be fixed in travel now