Hotels.com app integrates Uber Hotels.com has become the latest OTA to adopt the ride-share program into its app, so that travelers who have booked a room through the online reservation site will now be able to hail an Uber ride to their hotel with a single click. Source: Hotel Marketing Hotels.com app integrates Uber
Increased spontaneous and offseason vacations propel travel growth Growth in international tourism is fueled by increased demand in trips to cities during the “offseason” and spontaneous weekend breaks. With aspirational consumers wanting experiences rather than products, hotels need to be prepared to reach these consumers. Source: Hotel Marketing Increased spontaneous and offseason vacations propel travel growth
Airbnb CMO on communities, technology and storytelling Airbnb’s marketing chief, Jonathan Mildenhall, talks about harnessing the stories of the brand’s fans, and creating the first-ever global “community-driven superbrand.” Source: Hotel Marketing Airbnb CMO on communities, technology and storytelling
The power of peers increasingly influences vacation choices When it comes to winning over new customers, there is nothing like a post from another traveler. Hyatt is so convinced of the importance of user-generated content that it launched a whole online campaign around it. Source: Hotel Marketing The power of peers increasingly influences vacation choices