Business transient slump persists at hotels in North America Transient business travel bookings at North American hotels continue to look bleak, according to figures from TravelClick’s July 2016 North American Hospitality Review. Source: Hotel Marketing Business transient slump persists at hotels in North America
Most travelers today are women, and the industry may finally be catching on There are more and more women who are independent, who have lucrative careers or never got into a marriage, and more and more of them are traveling. Source: Hotel Marketing Most travelers today are women, and the industry may finally be catching on
Travel agents back in vogue for luxury market, claims Virtuoso CEO For a profession that many said was dead, this year’s Virtuoso Travel Week attendance will be a record, up 9 percent from last year, and dramatically from 2000, when there were 1,500 attendees. Source: Hotel Marketing Travel agents back in vogue for luxury market, claims Virtuoso CEO
Marriott captures 3x ad engagement with nonintrusive programmatic units Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands. Source: Hotel Marketing Marriott captures 3x ad engagement with nonintrusive programmatic units