Google’s travel business already twice the size of Expedia’s Why would Google want to become an online travel agency when its existing travel-advertising business – including all of those paid links that dominate its search-results pages – likely produces more revenue than the Priceline Group, TripAdvisor, and Ctrip combined? Source: Hotel Marketing Google’s travel business already twice the size of Expedia’s
TripAdvisor targets independent hotels in global rollout The world’s largest travel review company, the $US10 billion TripAdvisor, plans to aggressively sign up more independent hotels to its instant booking platform after securing the support of eight of the world’s top 10 hotel brands. Source: Hotel Marketing TripAdvisor targets independent hotels in global rollout
CWT forecasts that 2017 will be a good year for meetings worldwide Among the highlights of CWT Meeting and Events’ 2017 forecast: A prediction that the buyers market will make a comeback in North America. Source: Hotel Marketing CWT forecasts that 2017 will be a good year for meetings worldwide
Facebook: What determines travelers’ loyalty Some of the changes that brands have made to their programs align with the pain points travelers feel with loyalty, from how travelers can earn and redeem points and miles to eligibility for using co-branded credit cards. Source: Hotel Marketing Facebook: What determines travelers’ loyalty