Why Uber has been taken for a ride in China The plans for world domination cherished by all the US-based tech giants come to a juddering halt when they reach the Chinese border. Three of them – Google, Amazon and Microsoft – have already had to withdraw, licking their wounds. Source: Hotel Marketing Why Uber has been taken for a ride in China
Hotels embrace keyless entry Hotel companies are starting to conclude that guestroom key cards are no longer the key to customer satisfaction. Source: Hotel Marketing Hotels embrace keyless entry
TrustYou soars thanks to Google The Munich-based company says that, on average, 75% of all new hotel reviews on Google now come via its platform, thanks to its rollout of a product called TrustYou Stars this year. Source: Hotel Marketing TrustYou soars thanks to Google
How Marriott transformed itself to meet the demands of a digital world Marriott has faced the same challenges as many other large brands over the past five years: rapid consumer adoption of digital and mobile platforms, heightened customer expectations, shortened marketing cycles and competition from digitally native upstarts. Source: Hotel Marketing How Marriott transformed itself to meet the demands of a digital world