Google is Microsoft, after all European antitrust regulators and the Silicon Valley darling wanted to avoid a repeat of the Microsoft debacle. They failed. Source: Hotel Marketing Google is Microsoft, after all
OTAs: Blaming Google will not lead to disruptive innovation OTAs complaints about Google are sounding very similar to the complains that hotels have expressed towards OTAs in the past. Source: Hotel Marketing OTAs: Blaming Google will not lead to disruptive innovation
Younger travelers more likely to consult with travel advisors A comprehensive survey of travelers found that it’s baby boomers – not millennials – who are more likely to bypass travel advisors in favor of going online to book trips. Source: Hotel Marketing Younger travelers more likely to consult with travel advisors
Why intent-based marketing is the future of digital advertising Today’s internet users simply don’t have the time nor the patience for irrelevant messaging thrust upon them by advertisers. Source: Hotel Marketing Why intent-based marketing is the future of digital advertising