OTAs vs hotels: why ‘an old and tired story’ keeps running Cost of acquisition driving direct business and keeping up with technology are the three things that keep a lot of hoteliers awake at night. Source: Hotel Marketing OTAs vs hotels: why ‘an old and tired story’ keeps running
Buying your way to the top of OTAs By optioning to use specific programs present on certain online travel agencies, a hotel can improve their visibility in both instances thus yielding the opportunity for a property to amass more revenue. Source: Hotel Marketing Buying your way to the top of OTAs
This is how hotels could win the direct booking wars Getting more direct bookings is just a start for hotels. If they really want to win the war itself, they’ll have to do much more than that to keep the customers they have, and acquire more in the process. Source: Hotel Marketing This is how hotels could win the direct booking wars
Sabre adds Expedia hotels via affiliate program Sabre has a new participation agreement with the Expedia Affiliate Network, making 63,000 more hotels available to agencies through the Sabre GDS. Source: Hotel Marketing Sabre adds Expedia hotels via affiliate program