Majority of U.S. business travelers use hotel apps Three of five business travelers have downloaded at least one of the seven major hotel chains’ apps on their smartphone in the past year, with more than half of those travelers having at least two and one-quarter downloading at least three. Source: Hotel Marketing Majority of U.S. business travelers use hotel apps
Marriott and TED Talks enter content partnership Travelers staying at Marriott Hotels will now have access to thought-provoking and inspirational content to help jumpstart their own original, inventive thinking. Source: Hotel Marketing Marriott and TED Talks enter content partnership
TripAdvisor revamps homepage with activity focus alongside hotels TripAdvisor has introduced a ‘Things to Do’ widget on the homepage, allowing users to book local activities alongside hotels, restaurants and flights. This also forms part of company’s new focus on enabling travel bookings, rather than simply research and reviews. Source: Hotel Marketing TripAdvisor revamps homepage with activity focus alongside hotels
Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides Hilton is enabling its hotel guests to receive insider tips on resort amenities, places of interest and various activities by leveraging a new in-application travel guide, which uses Wi-Fi, GPS technology and beacons to provide on-site recommendations based on users’ preferences. Source: Hotel Marketing Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides