Consumption of digital travel content sees double-digit growth year-over-year A new study from Expedia Media Solutions and comScore reveals extensive planning and booking Journey for American, British and Canadian travelers during the 45-day path to purchase. Source: Hotel Marketing Consumption of digital travel content sees double-digit growth year-over-year
How travel brands are winning on Facebook The travel industry has been at the center of Facebook’s advertising growth during the past year and despite market concerns over Facebook’s statements that the uptick in its advertising revenue will decelerate in the future. Source: Hotel Marketing How travel brands are winning on Facebook
Amex Global Business Travel forecast indicates subdued growth After an uneven 2016 that saw only limited increases in overall pricing, the business travel outlook for next year looks to be similarly subdued, with flat to moderate rate increases expected globally across air, hotel and ground transportation, according to American Express Global Business Travel. Source: Hotel Marketing Amex Global Business Travel forecast indicates subdued growth
London-wide hotel occupancy rate drops The number of empty hotel beds in London increased by more than one-third in October compared with a year earlier. Average rates fell by 7.7% to below £150, according to preliminary figures from global hotel data firm STR. Source: Hotel Marketing London-wide hotel occupancy rate drops