Five myths about OTAs While there are key advantages of going straight to the source and unique benefits of using an online booking site, the reality is the role of OTAs is changing, and many commonly held beliefs have become outdated. Source: Hotel Marketing Five myths about OTAs
Virgin Holidays case study: How to use virtual reality to show off your product Particularly relevant for travel retailers, virtual reality provides an opportunity to showcase their product in a way that was previously impossible. Source: Hotel Marketing Virgin Holidays case study: How to use virtual reality to show off your product
Hotels vs. Airbnb: Let the battle begin Anxiety is creeping into corporate hotel suites as Airbnb is starting to target business travelers, the bread-and-butter clientele of hotels. For some, the most challenging event in the history of the lodging industry. Source: Hotel Marketing Hotels vs. Airbnb: Let the battle begin
Reasons why hotels and meta search sites don’t “connect” None of the main meta search sites like Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” for their direct sales. Here’s why. Source: Hotel Marketing Reasons why hotels and meta search sites don’t “connect”