U.S. hotels lack visibility overseas Despite efforts to target international travelers, few U.S.-based Luxury Hotels appear near the top of E.U. search results. Only a handful of North American brands have been able to attract significant visibility, according to L2’s Regional Search Strategies. Source: Hotel Marketing U.S. hotels lack visibility overseas
Expedia shows off website psychology lab During a recent media trip to Expedia’s headquarters, media from around the world were given a behind-the-scenes look at how researchers at Expedia’s Innovation Lab conduct experiments, analyse graphs and then translate people’s responses into making the Expedia online experience more user-friendly for users everywhere. Source: Hotel Marketing Expedia shows off website psychology lab
Hyatt makes u-turn on loyalty program rates in GDS Hyatt Hotels Corporation has reversed its plan to keep new loyalty program members-only discount rates out of global distribution systems. A spokesperson declined to address why the company quickly overturned its original statement that travel agents would have to use its website to book the rates. Source: Hotel Marketing Hyatt makes u-turn on loyalty program rates in GDS
Business travelers say they want to book everything on one platform but don’t do so A study from travel and expense management provider KDS found 74 percent prefer a single channel, but only 34 percent followed through. That’s fewer than the 37 percent who have booked corporate travel through supplier websites. Source: Hotel Marketing Business travelers say they want to book everything on one platform but don’t do so