How hoteliers can use smart data marketing to drive direct bookings Last week, hoteliers arrived at Google’s NYC headquarters for “The 2016 Travelers Mindset Conference: Using Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs.” Source: Hotel Marketing How hoteliers can use smart data marketing to drive direct bookings
Is the hospitality industry a sitting duck? According to AccorHotels’ CEO Sébastien Bazin the hospitality industry had been a sitting duck on three waves – OTAs, meta search and sharing economy. “Did we see it coming? Yes. Did we do anything about it? No.” Source: Hotel Marketing Is the hospitality industry a sitting duck?
Business travel continues to grow in China CITS American Express Global Business Travel announced the results of its 2016 China Business Travel Survey (the Barometer) during the twelfth annual China Business Travel Forum (CBTF), held in Shanghai. Source: Hotel Marketing Business travel continues to grow in China
Asia’s hotels gear up for the business travel boom For the millions of business travelers visiting Shanghai, their focus is less on getting a room with a view of the Pudong district’s futuristic skyline and more on ensuring easy access to that all–important early morning meeting. Source: Hotel Marketing Asia’s hotels gear up for the business travel boom