OTAs will stay relevant in a post-search world Even though many believe OTAs “cracked the desktop search code,” they will remain relevant in a post-search world of apps, artificial intelligence and machine learning. Source: Hotel Marketing OTAs will stay relevant in a post-search world
The balance of power for selling hotel rooms Multiple industry participants view the recent spurt of hotel consolidation as a trend that fuels a rivalry against the major OTAs. While there are other overarching factors, this is certainly a facet to consider. Source: Hotel Marketing The balance of power for selling hotel rooms
As Google experiments with a mobile first index, what does it mean for SEO? Although mobile first indexing is at an early stage – with Google itself admitting there are still many challenges to overcome – it no doubt signals an important shift that website design and SEO will have to respond to. Source: Hotel Marketing As Google experiments with a mobile first index, what does it mean for SEO?
Google on how people use their phones for travel In today’s mobile-first world, people turn to their phones constantly to help make travel decisions. In a new report, Google shares insight into the role our phones play in making travel decisions. Source: Hotel Marketing Google on how people use their phones for travel