From social media to online travel Former Google India head Ashish Kashyap transformed Ibibo from a social media company into an important player in the Indian online travel space. Now, he is geared up to fight for the meatiest chunk of the travel market: Hotels. Source: Hotel Marketing From social media to online travel
Airbnb vs. Hotels: New study reveals key consumer purchase drivers While there is considerable contrast between the personas and preferences of Airbnb and hotel guests, it’s a gap that’s getting smaller by the day. Source: Hotel Marketing Airbnb vs. Hotels: New study reveals key consumer purchase drivers
Who uses a travel agent in this day and age? Though travel agencies’ business isn’t expected to return to pre-internet levels, online booking has shown travelers the frustrations that can come with booking travel themselves – and that outsourcing the stress of arranging travel can be worthwhile. Source: Hotel Marketing Who uses a travel agent in this day and age?
Marriott: Transaction-based loyalty programs require deeper understanding of customers At Forrester’s CXNYC 2016 Marriott said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision. Source: Hotel Marketing Marriott: Transaction-based loyalty programs require deeper understanding of customers