Luxury travelers reliant on agents, claims report Around two-thirds of all luxury travelers still rely on specialist advisors and travel agents to make their high-end trips a reality, according to a new report. A key trend is a demographic widening away from the dominance of the 40-60 year old age group. Source: Hotel Marketing Luxury travelers reliant on agents, claims report
Ad campaign takes Airbnb to task for fighting San Francisco’s short-term rental laws Share Better SF, a coalition of housing activists, landlords, a hotel union and a hotel trade group opposed to vacation rentals in private homes, is launching a bus-shelter ad campaign on Thursday taking aim at Airbnb for suing its hometown and for not abiding by local laws. Source: Hotel Marketing Ad campaign takes Airbnb to task for fighting San Francisco’s short-term rental laws
The robot revolution is coming to the travel industry Kayak CEO Steve Hafner says new technologies are now starting to change how travelers plan and book their trips. According to Hafner, we will see less point-and-click websites as more potential vacationers will now be helped by “spoken work and chat bots.” Source: Hotel Marketing The robot revolution is coming to the travel industry
Travel marketing is more frustrating than ever Until fairly recently, even smaller travel businesses could expect to do okay on the “free” traffic generously supplied by Google. For better or worse those days are largely over. SEO isn’t “dead” but it has changed beyond recognition. Source: Hotel Marketing Travel marketing is more frustrating than ever