Why you may want to book your next hotel room directly It’s not just the big national chains that are sweetening the deal for direct bookers. In Hawaii, hotel management company Aqua-Aston Hospitality gives direct bookers at many of its hotels a $20 daily Starbucks gift card, for instance. Source: Hotel Marketing Why you may want to book your next hotel room directly
Direct digital distribution powers Premier Inn growth The UK’s largest budget hotel chain, Premier Inn, increased direct digital distribution – sales on its own website – to 86% in the 2015-16 financial year. Source: Hotel Marketing Direct digital distribution powers Premier Inn growth
Cinven in ‘final talks’ to buy Hotelbeds Private equity firm Cinven is reported to be in final talks over buying Tui’s Hotelbeds unit for at least €1 billion. The company is understood to be up against EQT, a Scandinavian investment group that recently bought Swiss travel company Kuoni. Source: Hotel Marketing Cinven in ‘final talks’ to buy Hotelbeds
Why restaurants need a hyper-local influencer marketing strategy The founders of Pizza Pilgrims know a thing or two about influencer marketing. Co-founder James Elliot shared some insights into the company’s influencer strategy at a recent AdWeek event. Source: Hotel Marketing Why restaurants need a hyper-local influencer marketing strategy