Hotel Urbano founders regain control, buy back shares of Priceline The founders of Brazil-based online travel agency Hotel Urbano have regained control of the company operations after buying back the stakes of investors the Priceline Group, Insight Venture Partners and Tiger Global Management. Source: Hotel Marketing Hotel Urbano founders regain control, buy back shares of Priceline
Marriott launches new advertising campaign starring Marriott Rewards members Marriott launched a new portfolio marketing initiative featuring loyalty member stories, leveraging key partnerships, and activating at events throughout the year. Source: Hotel Marketing Marriott launches new advertising campaign starring Marriott Rewards members
TripAdvisor and Viator launch content solution for hospitality providers The joint offering enables hotels to provide travelers with the ability to discover and explore local things to do directly within the partner’s online and mobile channels, as well as book tours and activities through the integration with Viator. Source: Hotel Marketing TripAdvisor and Viator launch content solution for hospitality providers
4 lessons Airbnb’s marketing strategy can teach hoteliers While most hotel brands aren’t about to remodel their prized properties to enter the sharing economy, they can learn from Airbnb’s marketing prowess. Source: Hotel Marketing 4 lessons Airbnb’s marketing strategy can teach hoteliers