Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile Starwoodis expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers. Source: Hotel Marketing Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile
Adweek report explores trends reshaping the tourism industry Every corner of the travel industry is finding creative ways to harness tech and lure a new crop of travelers who are more enthusiastic about exploration than any generation before. Adweek’s latest travel marketing report takes an extensive look at the latest trends in the industry. Source: Hotel Marketing Adweek report explores trends reshaping the tourism industry
Airbnb’s Jonathan Mildenhall: The man redefining ‘all-inclusive’ travel What defines a disruptor? For Airbnb, it’s easy. Do something nobody else thought of and force a complete travel industry rethink in the process. Source: Hotel Marketing Airbnb’s Jonathan Mildenhall: The man redefining ‘all-inclusive’ travel
Hyatt on how to get your pricing staples right The focus should be on pricing the rack rate – be that the best available, standard or flexible rate – so that it will actually sell, and aiming the product at the market segment that delivers the most volume. Source: Hotel Marketing Hyatt on how to get your pricing staples right